Naming is one of the most important marketing instrument to differentiate your Company and speed up your brand awareness. A brand name can be considered the signature for the product or the Company it represents.

Therefore naming a brand is the first step to construct a brand’s reputation. A brand name can be considered one of the most valuable asset owed by a Company and that can lead to its future development and success.

If you consider that a  name is likely to accompany the entire life of a Company, it is clear that it can be one of the most important investment you can make for your Company. Indeed,  the need to avoid making fatal mistakes in naming new products or businesses has increased the number of Companies which require the services of naming experts, to reduce the risk of failure in the selection that may contribute to the failure of a product or a business.

To simplify the main purposes of brand names are to:

1. Create a clear differentiation from the others competitors in the Market.
2. Verify the authenticity of a specific product or service offered.

To be effective a brand name has to follow rules which are simple to state but extremely difficult to be put in place.

The selected name shall integrate the golden four principles indicated here:

• The name shall be evocative and memorable: it is really important for a brand name to be sufficiently simple and characterized to be well memorized but at the same time it needs to create appropriate associations with the product it stands for rather than be descriptive. A descriptive name can be too far generic or common to create the brand’s awareness.
• The name shall be representative of the core values on which the Company or the product is based on. The name shall evoke in the Customers the spirit of a Company without any misunderstanding or confusion.
• The name shall possess the right sound: it needs to be pronounced easily and have a pleasant sound. This doesn’t necessarily mean in your own Country but in the international Market, considering the languages spoken in the countries covered by your brand.
• The name shall be unbound to fashions: especially if we are referring to a Company, it needs to remain appropriate during the changes in trends and fashions.

Always remember that a brand name is often protected as a trademark.

These are only some aspects of the brand naming selection which requires a complete due diligence before the final selection.

Ydeogram has proved to be a successful specialist on the sector as the several Awards received in the International Contests reveal.

Have a look to our results on the platforms Starbytes.it where Ydeogram is represented by the nickname of “pepita” and currently ranked as 3^rd Best Designer in the overall platform, reaching the maximum Level of  Classification (30).