A Logotype (known as Logo) is a graphic representation of text and symbols whose purpose is to create recognition and direct connection to a brand. Actually,  a company’s logo is often a substitute of its trademark or brand and that is its main scope: distinguish and characterize a business or a product from all the other competitors.  

A logo may be based on an abstract design or a figurative one, generally designed with an ideogram (sign) or a symbol or a combination of both . It may also include the name it stands for.

Specifically, logos can be categorized in one or more of the following three categories:

• ideograms, i.e. abstract forms
• wordmarks, i.e. letters related to company initials or company name.
• pictograms i.e. design which resemble a physical object;

In summary, logos are meant to represent companies’ brands or product identities and their immediate customer recognition. Indeed a logo is the visual entity signifying an organization. 

Logo design is thus focusing on creating the perfect graphic brand mark which is visually appealing, easy to remember and well representing the values and the style of what it is directed. It is clear that logo design is one of the most  important areas of graphic design which helps positioning a Company ahead of the others in the market.It is not a secret that many times the market price of a product is set by its brand name which, in turn, is expressed by its distinguished logo.

A logo plays the key role in a multi-directional identification system linked to all communications and messages sent by a Company. Therefore, the design of the right logo is also one of the most difficult task of graphic design and cannot be left to improvisation.

Designing a good logo often requires expertise in marketing as well as in the graphic design. It shall give a clear definition of the concept and values of the brand as well as understanding of the target consumer.

The logo design process shall include  a good amount of team working with the Customer who has to express clearly the core message to be conveyed by the mark. The final output is the combination of research, concept design, comparative design and testing if necessary. Mind that logos and their design are usually protected by copyright, by means of intellectual property organizations through procedures of registration in order to give it protection at law. 

Ydeogram is specialized in creating logos starting from the needs of our Customers, identifying the core values of the brand it represents, producing a high visual impact and association with the specific business. With our help you can make your Company or Start Up stand out from the competition!

Look to some of our productions: simplicity and visual impact is always the key to success.